Project Breakdown

Project Type:
Website Redesign & Build
Business Type:
Fashion Industry eCommerce
Special Requirements:
Regular site updates by client | Customer types/privileges | Stockist locater

Project Brief

Our client had just taken over the business & wanted to improve their online presence. The client requested a modern look that was more in line with other large fashion industry websites. The site also needed to be able to handle two different customer types, wholesale & retail. As well as different user paths and outcomes for each user type the data shown & options available would need to change if a user signed in as a wholesaler.

Ease of use from a customer & administration aspect were also important. As an SME the client didn't have much time available for learning and adminstrating new, complex systems. Basic analysis of the customer demographic revealed many users were 40+ and coupled with this the client reported complaints from customers that the current site was difficult to navigate.

Also on the clients' feature wishlist were a store locater listing stockists of Zebart products, "Shop Your Shape" product categories, blog pages & social media connections with Instagram gallery.

Client Feedback

Our existing website was very outdated and needed a fresh look. Cybera Digital helped me take my ideas and translate them into a website that would be eye catching, modern and easy to use. The result was exactly what I had envisioned and is a successful elegant site with consumer friendly functions.

One thing I liked was their passion and willingness to solve any problem. I found the experience very professional, easy and fun!